People Now Spend More Time on Social Media Than Sleeping

The average person will spend 6 years and 8 months of their lifetime scrolling - 34 minutes longer than they'll spend sleeping. This isn't just behavior change - it's a complete rewiring of human attention that makes traditional advertising obsolete.

The Attention Economy:

• 2h 31m daily social use (DataReportal) vs 1h 55m watching TV

  
  

• 58% check phones before morning bathroom trips (Delvitech)

Neurological Hijacking:

• Infinite scroll triggers same dopamine patterns as slot machines

  
  

• Instagram's "like" delay intentionally mimics gambling reward schedules

Business Survival Tactics:

• Micro-content strategies for 1.7s attention spans

  
  

• How we helped @UrbanBakes grow 290% using "scroll-stopping" thumbnails